Tag: Best seo company Bhubaneswar Odisha

How Creative Digital Marketing Trends Can Take Your Restaurant Business to Next Level

Opening up a restaurant is undoubtedly a great business to have, but in the last couple of years we can see a new restaurant pops at the different territory of hometowns, cities, and nationwide. It is thus a hard task to survive in the highly competitive market and move forward with scaling the business with opening new branches. But what is that particular marketing strategies that will make your restaurant stand out from the crowd? How it will beat the competition? How can you expand without worrying about failure? We, at Pabitra Infotech (best digital marketing services provider in Odisha), are sure that these questions are making you stressed and frustrated.

Before expansion, a restaurant can surely have its national or global presence throughout the internet using the latest digital marketing techniques that are already helping millions of businesses worldwide.

Here, we’ll go through several points that might be hard to implement for some restaurants because of which they hire a professional team to carry out the practices. You are not superman to get the results overnight. Have patience and always be ready to outsource.


Top Proven Creative Digital Marketing Ideas for Restaurant Business

Google My Business: One of the major techniques we have used so far for local restaurants that worked is Google My Business or the Google business listing. It really helps, trust us! When people search for the keyword “Restaurant Near Me”, Google always shows them the nearest restaurants which they can hop in and have good food. Google My Business is a must-have if you are into the restaurant business. If you still don’t believe us, search for the keyword mentioned above.

Instagram: Study says that food related pictures that are uploaded and shared in Instagram are higher when compared with other social media platforms altogether. Are you thinking what we are thinking? It’s time to hire a professional Instagram managing team for your restaurant business. #FoodPorn #Foodie #Live2Eat #LetsEat #Restaurant etc are some of the best hashtags that give great results on Instagram search results.

Facebook Events: Use Facebook events to drive massive footfall by giving something in exchange like 10% cash back or more. Talk with some local musicians that can help you make the event successful.

Special Day Offers: Track all your business days and find out the day you are having lowest sales, plan a discount on that particular day or create an event on the same day to boost your sales.

Influencer Marketing: Find out some best food bloggers and celebrities that match to your restaurant’s cuisine and invite them for a free dinner. Ask them to post about the experience on Instagram by tagging your restaurant business page.

Weekly Newsletter: Collect emails of customers and send them weekly newsletter where they can check out the new stories, dishes, offers and events that are happening in your restaurant.

Website: Now you must be thinking why do you need a website? Online bookings and food orders are now a big thing. Have thought about it yet? At least get a one-page website that can book tables or give customers a chance to order food online. This will engage users and help slowly scale with other functionalities.

Custom Hashtags: Use custom hashtags that is related to your brand. Customers can easily find you using those hashtags.


Contests: If you really want to go viral on social media sites, host some contests and give a free meal to the winner. Keep some simple rules and announce the winner on a Sunday when maximum people can see the winner and be excited to come again and again.

Literally there are hundreds of other techniques which you can really use to scale your restaurant business using the power of digital marketing. Hopefully the above mentioned digital marketing ideas will help you for sure.

Now you must be thinking that these practices can’t be done by you alone and you require a team of professionals to do it for you. Sometimes it’s also best to rely on professionals to handle the things perfectly for you.

Get in touch with best digital marketing services provider in Bhubaneswar, Odisha – Pabitra Infotech – to start implementing strategies listed above. If you ever feel to outsource the work; then also you can contact the best SEO Company in Bhubaneswar, Odisha.

Looking forward to partnering with your business! Call us now

SEO vs. PPC: What’s Best for Your Online Business?

Struggling to decide what’s the best online marketing campaign for you – SEO or PPC – with just a teeny marketing budget? Let Pabitra Infotech help you in this regard… The online marketing experts from this best digital marketing agency in Bhubaneswar, Odisha are experienced to explain how you can decide which is better (SEO or PPC) for your business. So, let’s get started with the right guide to help you rank better and fast in the search engine results.

The Basics First:

SEO (Search Engine Optimization):

SEO or Search Engine Optimization is the proven approach for website optimization to let the indexed web pages rank higher in the search engine results page (SERPs). The challenging part of Search Engine Optimization is that you can’t pay to let your online business appear in search engines like Google and Bing.

Search engines have pre-set algorithms to compute the quality and relevance of your page and rank you accordingly. The big part of doing effective SEO is to identify what the search engines consider important and then optimizing your business’s website and web pages accordingly.

Pros Associated with SEO

Organic Traffic Ensures Your Business Remain Sustained for a Long-Time

As long as you remain on the first page of search engines for the desired keywords, it will generate consistent search traffic for your business website. Even if the SEO team working on your website will take a short break for any reason; the traffic will continue to flow. Paid marketing is like a faucet. When you continue doing it effectively, the traffic will continue to flow; but as soon you stop doing the activity; your traffic will see the downside. This is the key reason why business owners consider doing SEO for long-term scalable results.

SEO is Cheaper in the Long-Run

Research says Ahref’s blog page contains more than 120,000 short and long-tail keywords that get approximately 240,000+ search visitors a month. How? Yes, through effective SEO practices. And, imagine if you have to buy that traffic through PPC; how much you have to spend – around $733,000 per month (nearly $8.8 million/year)

Seeing this figure and the salaries of the SEO team in check; you can self-decide that SEO is truly a cheaper practice in the long run.

Downsides of SEO

SEO Practice Takes Time to Give Results

A study conducted previously to find out how long it takes to rank in Google says that only 5.7% of website pages rank in the top of the search engine results at least for one particular keyword in a year from the date of publishing. The lucky 5.7% web pages take around two-to-six months to acquire the top 10 search engine results. This ensures that if you want to see results through SEO, then you need to have patience as getting a higher rank with SEO takes time. Thus, if you have a short time to make an impact; Search Engine Optimization might not be the right kind of online marketing strategy for your e-business.

SEO Demands Unique and Authoritative Content Only

Though a lot has been changed in the internet, people are the same online crazy guys. When it comes to consuming, sharing and linking to content; people always choose to learn from the experts of the subject matter. Thus, you will likely need the expertise to do well in search.

If you are an expert; create unique content by yourself; and if not, you need to hire someone with relevant experience for creating unique and authoritative content for you. The problem here is that these ideal solutions can be expensive and time-consuming too for SMEs with limited sources.

PPC (Pay-Per-Click):

PPC or Pay-Per-Click is today’s new advertising model where you need to pay for the clicks your website earns. PPC is linked directly with search engine advertising methods like Google Ads. The most effective social media channels like Facebook, Twitter, Instagram and Quora have also adopted Pay-Per-Click service as their primary business model to give websites the desired results.

Advantages of PPC for Your Brand

PPC is the Flash in Online Marketing – Super Fast

You might need to wait days, weeks, or even months to let SEO works perfectly for your business; but with PPC, it’s much quicker than you ever imagine. You can head over to any of the PPC ad campaign management platform and start the process right away.

PPC Permits Granular Targeting

Consider a full-service PPC campaign and start playing around with different types of data while paying only for the people you want on your website. It gives you full control over your expenses on Pay-Per-Click

PPC Facilitate Quick Experimentation

The nature of PPC is fast feedback. You can set up a PPC campaign, run a series of tests and monitor the results outstandingly to understand what works and what doesn’t. SEO is slower as compared to PPC and thus it can be difficult to attribute success/failure to any single individual change or tactic.

Cons of Pay-Per-Click (PPC)

PPC is not the complete solution you’re searching for as well. It has some downsides the same as SEO. So, what are those? Read on to know

PPC can become Prohibitively Expensive

If you are in a competitive industry like insurance, PPC can get expensive fast. You could lose more money running Google Ads on particular keywords with higher CPC and CTR.

PPC Can Loose Effectiveness

While PPC is easy to scale, the effects can work against it if not done carefully. The longer your PPC campaigns runs, the less effective they become. People start seeing your ads too often and this will turn your messaging stale and novelty effects become real.

Thus, you need to constantly create new copies for PPC campaign, images to share and refresh your existing ads time to time for making them work for long-time.

You Need Money to Generate Money

When decided to start the PPC campaign, you will need monetary support to begin with the campaign. And if you are a startup enterprise with literally zero marketing budgets, PPC might become a costly investment for your brand to create profitable advertisements.

So, What’s the Better Choice for Your Business – SEO or PPC

The real-time answer to this question is “It Depends”.

Neither of them is better or worse! Both seem legitimate sources for driving search traffic but there are certainly some situations where one channel proves sensible than others.

For Innovative Products

If you are dealing with some innovative products and willing to have organic traffic for them, you will need to target topics that people are already searching for and leverage social media PPC to build awareness for your product.

Gearing Up For A Launch/ One-Time Offer

Are you preparing for a kick-start product launch or willing to promote a one-time event? SEO might not be the right strategy for you; instead, go with the PPC here in this case. Because SEO will take time to effect and your event might get over by then. PPC or influencer marketing seems beneficial here.

Trying to Promote a Commercial Content

People don’t want to link to any commercial content nowadays like landing pages. Thus, to rank one in the organic search you’ll have to consider using strategies that give you quick results. Consider PPC for the same to drive traffic directly towards your landing pages.

Developing A Website To Sell

If you wish to sell your site after developing, you should manipulate the multiple in your favour using SEO. Website buyers love SEO-friendliness because you don’t have to monitor the campaign actively. Once you get ranked in search engines for the desired keywords, it takes less work to manage the campaign compared to PPC.

With PPC, ad blindness and scale effects remain proactive. Therefore, you have to constantly manage and refresh your entire campaign from time to time so that they don’t get break or go stale. If the PPC campaigns stopped working, the whole business could collapse overnight. Thus, SEO is the best option for you to focus on if you are into the website flipping business.

So, what are you waiting for? Get in touch with the experienced SEO services provider to kick-start the campaign outstandingly.

Pabitra Infotech is the leading SEO services provider in Bhubaneswar, Odisha that also provides Pay-Per-Click service to every SME. Decide what campaign is right for your business and get in touch fast for quick search engine results on Google’s 1st page.