SEO vs. PPC: What’s Best for Your Online Business?

Struggling to decide what’s the best online marketing campaign for you – SEO or PPC – with just a teeny marketing budget? Let Pabitra Infotech help you in this regard… The online marketing experts from this best digital marketing agency in Bhubaneswar, Odisha are experienced to explain how you can decide which is better (SEO or PPC) for your business. So, let’s get started with the right guide to help you rank better and fast in the search engine results.

The Basics First:

SEO (Search Engine Optimization):

SEO or Search Engine Optimization is the proven approach for website optimization to let the indexed web pages rank higher in the search engine results page (SERPs). The challenging part of Search Engine Optimization is that you can’t pay to let your online business appear in search engines like Google and Bing.

Search engines have pre-set algorithms to compute the quality and relevance of your page and rank you accordingly. The big part of doing effective SEO is to identify what the search engines consider important and then optimizing your business’s website and web pages accordingly.

Pros Associated with SEO

Organic Traffic Ensures Your Business Remain Sustained for a Long-Time

As long as you remain on the first page of search engines for the desired keywords, it will generate consistent search traffic for your business website. Even if the SEO team working on your website will take a short break for any reason; the traffic will continue to flow. Paid marketing is like a faucet. When you continue doing it effectively, the traffic will continue to flow; but as soon you stop doing the activity; your traffic will see the downside. This is the key reason why business owners consider doing SEO for long-term scalable results.

SEO is Cheaper in the Long-Run

Research says Ahref’s blog page contains more than 120,000 short and long-tail keywords that get approximately 240,000+ search visitors a month. How? Yes, through effective SEO practices. And, imagine if you have to buy that traffic through PPC; how much you have to spend – around $733,000 per month (nearly $8.8 million/year)

Seeing this figure and the salaries of the SEO team in check; you can self-decide that SEO is truly a cheaper practice in the long run.

Downsides of SEO

SEO Practice Takes Time to Give Results

A study conducted previously to find out how long it takes to rank in Google says that only 5.7% of website pages rank in the top of the search engine results at least for one particular keyword in a year from the date of publishing. The lucky 5.7% web pages take around two-to-six months to acquire the top 10 search engine results. This ensures that if you want to see results through SEO, then you need to have patience as getting a higher rank with SEO takes time. Thus, if you have a short time to make an impact; Search Engine Optimization might not be the right kind of online marketing strategy for your e-business.

SEO Demands Unique and Authoritative Content Only

Though a lot has been changed in the internet, people are the same online crazy guys. When it comes to consuming, sharing and linking to content; people always choose to learn from the experts of the subject matter. Thus, you will likely need the expertise to do well in search.

If you are an expert; create unique content by yourself; and if not, you need to hire someone with relevant experience for creating unique and authoritative content for you. The problem here is that these ideal solutions can be expensive and time-consuming too for SMEs with limited sources.

PPC (Pay-Per-Click):

PPC or Pay-Per-Click is today’s new advertising model where you need to pay for the clicks your website earns. PPC is linked directly with search engine advertising methods like Google Ads. The most effective social media channels like Facebook, Twitter, Instagram and Quora have also adopted Pay-Per-Click service as their primary business model to give websites the desired results.

Advantages of PPC for Your Brand

PPC is the Flash in Online Marketing – Super Fast

You might need to wait days, weeks, or even months to let SEO works perfectly for your business; but with PPC, it’s much quicker than you ever imagine. You can head over to any of the PPC ad campaign management platform and start the process right away.

PPC Permits Granular Targeting

Consider a full-service PPC campaign and start playing around with different types of data while paying only for the people you want on your website. It gives you full control over your expenses on Pay-Per-Click

PPC Facilitate Quick Experimentation

The nature of PPC is fast feedback. You can set up a PPC campaign, run a series of tests and monitor the results outstandingly to understand what works and what doesn’t. SEO is slower as compared to PPC and thus it can be difficult to attribute success/failure to any single individual change or tactic.

Cons of Pay-Per-Click (PPC)

PPC is not the complete solution you’re searching for as well. It has some downsides the same as SEO. So, what are those? Read on to know

PPC can become Prohibitively Expensive

If you are in a competitive industry like insurance, PPC can get expensive fast. You could lose more money running Google Ads on particular keywords with higher CPC and CTR.

PPC Can Loose Effectiveness

While PPC is easy to scale, the effects can work against it if not done carefully. The longer your PPC campaigns runs, the less effective they become. People start seeing your ads too often and this will turn your messaging stale and novelty effects become real.

Thus, you need to constantly create new copies for PPC campaign, images to share and refresh your existing ads time to time for making them work for long-time.

You Need Money to Generate Money

When decided to start the PPC campaign, you will need monetary support to begin with the campaign. And if you are a startup enterprise with literally zero marketing budgets, PPC might become a costly investment for your brand to create profitable advertisements.

So, What’s the Better Choice for Your Business – SEO or PPC

The real-time answer to this question is “It Depends”.

Neither of them is better or worse! Both seem legitimate sources for driving search traffic but there are certainly some situations where one channel proves sensible than others.

For Innovative Products

If you are dealing with some innovative products and willing to have organic traffic for them, you will need to target topics that people are already searching for and leverage social media PPC to build awareness for your product.

Gearing Up For A Launch/ One-Time Offer

Are you preparing for a kick-start product launch or willing to promote a one-time event? SEO might not be the right strategy for you; instead, go with the PPC here in this case. Because SEO will take time to effect and your event might get over by then. PPC or influencer marketing seems beneficial here.

Trying to Promote a Commercial Content

People don’t want to link to any commercial content nowadays like landing pages. Thus, to rank one in the organic search you’ll have to consider using strategies that give you quick results. Consider PPC for the same to drive traffic directly towards your landing pages.

Developing A Website To Sell

If you wish to sell your site after developing, you should manipulate the multiple in your favour using SEO. Website buyers love SEO-friendliness because you don’t have to monitor the campaign actively. Once you get ranked in search engines for the desired keywords, it takes less work to manage the campaign compared to PPC.

With PPC, ad blindness and scale effects remain proactive. Therefore, you have to constantly manage and refresh your entire campaign from time to time so that they don’t get break or go stale. If the PPC campaigns stopped working, the whole business could collapse overnight. Thus, SEO is the best option for you to focus on if you are into the website flipping business.

So, what are you waiting for? Get in touch with the experienced SEO services provider to kick-start the campaign outstandingly.

Pabitra Infotech is the leading SEO services provider in Bhubaneswar, Odisha that also provides Pay-Per-Click service to every SME. Decide what campaign is right for your business and get in touch fast for quick search engine results on Google’s 1st page.

Top Website Development Companies in Bhubaneswar

Bhubaneswar, the capital city of the eastern Indian state of Odisha, is no more backward in the field of digitalization. A lot of IT companies have been flourished in the city within a very short tenure. The categories of services of such firms include hardware and networking, website design and development and digital marketing, etc. However, all the service providers are not up to mark in their domain. To simplify your job in getting services from the best website development company in Bhubaneswar, we are going to show you a list where actions speak.

According to the reviews given by the erudite customers, we have put them in reverse order. Let’s have a look at them.

5. Ajatus Software – The company gets incorporated in 2014 by a couple of young and dynamic college passouts. In just five years, it has achieved so many ladders of success. The software development company prepares products with a number of updated technologies including .Net, PHP and Java. Most of its clients are jubilant with its amazing services. In addition to Bhubaneswar, it has another two office addresses in USA and UK.

4. DesignsLab – The firm is a fast growing digital services company headquartered in Bhubaneswar, Odisha. It provides solutions in almost any digital domains. Its most valuable services include website design and development, graphics design for web and print, ad design, and digital marketing – SEO (Search Engine Optimization) and SMO (Social Media Optimization). It also caters training programs to young ones. The company is trustworthy and recommendable.

3. DegitizeAds – The name of the company suggests that it must be dealing with marketing jobs. Yes, this is right; however, it delivers top class website development services in addition to SEO and SMO. The company headquartered at Bhubaneswar and it has also another location in Hyderabad where some of its talents are working. The firm has strong footprint in both domestic as well as foreign market.

2. NetTantra – This is one of the most valuable software companies which maintains corporate standard. The work culture of NetTantra is amazing and from such atmosphere only high quality products can be wished. It deals with mobile application development and website development. This is an abode of young and talented professionals who can fill the atmosphere with energetic vibes. The company offers 24*7 supports to its clients.

1. Pabitra Infotech – This firm is the convergence of expertise and experience. Over the years, it continues its valuable reputation within its wide client base. This company has both on- and off-shore clients. Pabitra Infotech Pvt. Ltd. is located at Bhubaneswar where one can find all kinds of digital services under one roof. The most desired services of the company are top quality web based and mobile app development and digital marketing service in Bhubaneswar.

The firm gets incorporated in 2015 aiming to deliver top rated solutions to the clients with international standards. The company provides special benefits to its clients like discounts in returns and round the clock online support. Within a very few years, it could accumulate a pile of positive reviews from local as well as outside clients. Undoubtedly, according to our research Pabitra Infotech is highly recommended.

Must Have Services of Software Development Companies

Today the scopes a Software Development Company have transcended a far long as compared to a similar business ten years before. The evolution of technical advancement in every sphere can be responsible for this shift. Traditionally a software company deals with services such as software development but now it has been transformed into 360 degree web services and those are essential to have to be in fray of competition in modern times. Let’s have a look at their added services –

1. Website Development: The domain website development service has been the primary one for any software development company. However, some factors in this type have been augmented – let’s say the kind of language or techniques to add features to make it more user-friendly. Everything gets updated with time and requirements of the users so as the website development strategy here.

The responsiveness and the looks of a website are among the important parameters behind the success of an online business. So, as an owner, one should hand over the job to the best web development company of the city.

2. Mobile Application Development: It is noticed that many companies are not interested to run up their website on browsers anymore rather they are looking at building mobile application for it. The approach is neither cost effective nor has security concerns. One thing is most needed is that the business owner has to first fetch for a reputable mobile app development company. As the use of the smartphone is very extensive, the idea of app development can never be futile for both the clients and companies.

The application is built in such a way that its performance in the app store should be very high. The app development company must care of decreasing the crash rate though it cannot be achieved in one night. The team should be responsible for resolving the problems user commonly face which are found in the comment/feedback option in the android play store.

3. Digital Marketing: It cannot be said overstated if it is said that advertisement reigns the time. If one has a good concept, it will be of no use if unnoticed by anyone. So, the business needs to be showcased to the world via thorough marketing. As everything goes digital, marketing has pursued its foot too. Thus it is the time of digital marketing which decides the fate of every new idea.

The people of every developed nation solely depend on the internet to meet their daily requirements. So, the website owners are competing with each other to be appeared on the top of the Google searches for getting more clicks. This is why Search Engine Optimization (SEO) service is needed. The scope of digital marketing does not stop here. It also includes Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM), among others.

If one is interested to open a website development company in its desired city, he/she must be put the aforementioned categories in its service basket. It would not only help them run the company smoothly but also earning huge compliments across the web.