SEO vs. PPC: What’s Best for Your Online Business?

Struggling to decide what’s the best online marketing campaign for you – SEO or PPC – with just a teeny marketing budget? Let Pabitra Infotech help you in this regard… The online marketing experts from this best digital marketing agency in Bhubaneswar, Odisha are experienced to explain how you can decide which is better (SEO or PPC) for your business. So, let’s get started with the right guide to help you rank better and fast in the search engine results.

The Basics First:

SEO (Search Engine Optimization):

SEO or Search Engine Optimization is the proven approach for website optimization to let the indexed web pages rank higher in the search engine results page (SERPs). The challenging part of Search Engine Optimization is that you can’t pay to let your online business appear in search engines like Google and Bing.

Search engines have pre-set algorithms to compute the quality and relevance of your page and rank you accordingly. The big part of doing effective SEO is to identify what the search engines consider important and then optimizing your business’s website and web pages accordingly.

Pros Associated with SEO

Organic Traffic Ensures Your Business Remain Sustained for a Long-Time

As long as you remain on the first page of search engines for the desired keywords, it will generate consistent search traffic for your business website. Even if the SEO team working on your website will take a short break for any reason; the traffic will continue to flow. Paid marketing is like a faucet. When you continue doing it effectively, the traffic will continue to flow; but as soon you stop doing the activity; your traffic will see the downside. This is the key reason why business owners consider doing SEO for long-term scalable results.

SEO is Cheaper in the Long-Run

Research says Ahref’s blog page contains more than 120,000 short and long-tail keywords that get approximately 240,000+ search visitors a month. How? Yes, through effective SEO practices. And, imagine if you have to buy that traffic through PPC; how much you have to spend – around $733,000 per month (nearly $8.8 million/year)

Seeing this figure and the salaries of the SEO team in check; you can self-decide that SEO is truly a cheaper practice in the long run.

Downsides of SEO

SEO Practice Takes Time to Give Results

A study conducted previously to find out how long it takes to rank in Google says that only 5.7% of website pages rank in the top of the search engine results at least for one particular keyword in a year from the date of publishing. The lucky 5.7% web pages take around two-to-six months to acquire the top 10 search engine results. This ensures that if you want to see results through SEO, then you need to have patience as getting a higher rank with SEO takes time. Thus, if you have a short time to make an impact; Search Engine Optimization might not be the right kind of online marketing strategy for your e-business.

SEO Demands Unique and Authoritative Content Only

Though a lot has been changed in the internet, people are the same online crazy guys. When it comes to consuming, sharing and linking to content; people always choose to learn from the experts of the subject matter. Thus, you will likely need the expertise to do well in search.

If you are an expert; create unique content by yourself; and if not, you need to hire someone with relevant experience for creating unique and authoritative content for you. The problem here is that these ideal solutions can be expensive and time-consuming too for SMEs with limited sources.

PPC (Pay-Per-Click):

PPC or Pay-Per-Click is today’s new advertising model where you need to pay for the clicks your website earns. PPC is linked directly with search engine advertising methods like Google Ads. The most effective social media channels like Facebook, Twitter, Instagram and Quora have also adopted Pay-Per-Click service as their primary business model to give websites the desired results.

Advantages of PPC for Your Brand

PPC is the Flash in Online Marketing – Super Fast

You might need to wait days, weeks, or even months to let SEO works perfectly for your business; but with PPC, it’s much quicker than you ever imagine. You can head over to any of the PPC ad campaign management platform and start the process right away.

PPC Permits Granular Targeting

Consider a full-service PPC campaign and start playing around with different types of data while paying only for the people you want on your website. It gives you full control over your expenses on Pay-Per-Click

PPC Facilitate Quick Experimentation

The nature of PPC is fast feedback. You can set up a PPC campaign, run a series of tests and monitor the results outstandingly to understand what works and what doesn’t. SEO is slower as compared to PPC and thus it can be difficult to attribute success/failure to any single individual change or tactic.

Cons of Pay-Per-Click (PPC)

PPC is not the complete solution you’re searching for as well. It has some downsides the same as SEO. So, what are those? Read on to know

PPC can become Prohibitively Expensive

If you are in a competitive industry like insurance, PPC can get expensive fast. You could lose more money running Google Ads on particular keywords with higher CPC and CTR.

PPC Can Loose Effectiveness

While PPC is easy to scale, the effects can work against it if not done carefully. The longer your PPC campaigns runs, the less effective they become. People start seeing your ads too often and this will turn your messaging stale and novelty effects become real.

Thus, you need to constantly create new copies for PPC campaign, images to share and refresh your existing ads time to time for making them work for long-time.

You Need Money to Generate Money

When decided to start the PPC campaign, you will need monetary support to begin with the campaign. And if you are a startup enterprise with literally zero marketing budgets, PPC might become a costly investment for your brand to create profitable advertisements.

So, What’s the Better Choice for Your Business – SEO or PPC

The real-time answer to this question is “It Depends”.

Neither of them is better or worse! Both seem legitimate sources for driving search traffic but there are certainly some situations where one channel proves sensible than others.

For Innovative Products

If you are dealing with some innovative products and willing to have organic traffic for them, you will need to target topics that people are already searching for and leverage social media PPC to build awareness for your product.

Gearing Up For A Launch/ One-Time Offer

Are you preparing for a kick-start product launch or willing to promote a one-time event? SEO might not be the right strategy for you; instead, go with the PPC here in this case. Because SEO will take time to effect and your event might get over by then. PPC or influencer marketing seems beneficial here.

Trying to Promote a Commercial Content

People don’t want to link to any commercial content nowadays like landing pages. Thus, to rank one in the organic search you’ll have to consider using strategies that give you quick results. Consider PPC for the same to drive traffic directly towards your landing pages.

Developing A Website To Sell

If you wish to sell your site after developing, you should manipulate the multiple in your favour using SEO. Website buyers love SEO-friendliness because you don’t have to monitor the campaign actively. Once you get ranked in search engines for the desired keywords, it takes less work to manage the campaign compared to PPC.

With PPC, ad blindness and scale effects remain proactive. Therefore, you have to constantly manage and refresh your entire campaign from time to time so that they don’t get break or go stale. If the PPC campaigns stopped working, the whole business could collapse overnight. Thus, SEO is the best option for you to focus on if you are into the website flipping business.

So, what are you waiting for? Get in touch with the experienced SEO services provider to kick-start the campaign outstandingly.

Pabitra Infotech is the leading SEO services provider in Bhubaneswar, Odisha that also provides Pay-Per-Click service to every SME. Decide what campaign is right for your business and get in touch fast for quick search engine results on Google’s 1st page.